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	<title>Howard, Merrell &#38; Partners - Fried Logic &#187; Mothers</title>
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		<title>There’s More than One Way to Skin a Gato &#8211; Part 1</title>
		<link>http://www.merrellgroup.com/friedlogic/2010/02/02/11-there%e2%80%99s-more-than-one-way-to-skin-a-gato-part-1/</link>
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		<pubDate>Tue, 02 Feb 2010 10:01:14 +0000</pubDate>
		<dc:creator>Jim Stevens-Arce</dc:creator>
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		<category><![CDATA[Relationships]]></category>
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		<category><![CDATA[Three-Generational]]></category>
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		<description><![CDATA[Mother. Family. Education. And success. These are some of the core emotional touchstones an advertiser would do well to keep in mind when targeting Hispanics. So, okay, let&#8217;s assume you&#8217;ve done that. Now, how do you reach them? (Outside of traditional media, which we&#8217;ll touch on in future posts.) 1. Hispanics tend to be group [...]]]></description>
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		<title>Mañana Will be Better</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/12/01/10-manana-will-be-better/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/12/01/10-manana-will-be-better/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 10:00:34 +0000</pubDate>
		<dc:creator>Jim Stevens-Arce</dc:creator>
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		<category><![CDATA[Mothers]]></category>
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		<guid isPermaLink="false">http://www.merrellgroup.com/blog/?p=1464</guid>
		<description><![CDATA[Mother. And family. In previous posts, we&#8217;ve touched on their importance to Hispanics. And on why advertisers targeting Hispanics should be aware of that importance. Two other things are almost equally important to Hispanics. Education. And success. Like parents everywhere, Latinos harbor aspirations for their children. For a better education. A better job. A better [...]]]></description>
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		<title>Who’s the Jefe?</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/11/10/hispanic-advertising/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/11/10/hispanic-advertising/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 10:00:11 +0000</pubDate>
		<dc:creator>Jim Stevens-Arce</dc:creator>
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		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Breakfast Cereal Ads]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Kids]]></category>
		<category><![CDATA[Machismo]]></category>
		<category><![CDATA[Mothers]]></category>
		<category><![CDATA[Spanish-Language Advertising]]></category>

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		<description><![CDATA[Some Hispanic men may still be machistas. But in most Hispanic households, Mamá is the one who runs things. That&#8217;s why advertising aimed at anyone in a Hispanic home often tends to be more effective when it addresses Mom, too. A lot of the time, she&#8217;s the decision maker. Even when it may not be [...]]]></description>
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