In the Office

7:40 pm on January 25, 2012 by Cameron Reed

HM&P Wins 4 Best of NAMA Awards on Behalf of Butterball, LLC

This Tuesday, Howard, Merrell & Partners were presented four awards at the National Agri-Marketing Association’s Carolina/Virginia “Best of NAMA” ceremony, for effective agricultural communications through community, internal and public relations campaigns.

 

 

The team at HM&P won the following awards on behalf of the client, Butterball, LLC:

  • Chapter First and Regional First – 2011 “Turkey Tales” bilingual internal newsletter, which works to communicate corporate news and information, while also boosting workplace morale among Butterball’s nearly 4,000 associates.
  • Chapter First and Regional Merit – 2010 “Celebrate Agriculture” public relations campaign, through which Butterball partnered with Weekly Reader to demonstrate how responsible agricultural practices lead to healthy animals and safe, high-quality food for consumers. Targeting consumer classrooms and agricultural-based communities in Butterball’s production facility locations, communication efforts reached an audience of more than 173 million.
  • Chapter and Regional Merit – 2010 press release announcing the company’s charitable donation of 330,000 pounds of turkey products, communicating Butterball’s commitment to fighting hunger by providing wholesome turkey products to those in need.
  • Chapter Merit – 2010 Millionth Bird events held at Butterball’s two Arkansas whole-bird processing facilities in celebration of the millionth fresh bird produced during the 2010 holiday season.

 

The National Agri-Marketing Association’s annual “Best of NAMA” awards recognizes the best work in agricultural communications, both regionally as well as on a national level. NAMA is the nation’s largest association for professionals in marketing and agribusiness, and we are honored to have been included among such a strong group of those in the industry.

 

1:35 pm on March 8, 2011 by Jeffrey L. Cohen

Butterball and NutriDense Work Recognized At Best of NAMA

We received four awards at the recent Carolinas/Virginia Best of NAMA (National Agri-Marketing Association) Awards Program for its work with Butterball and BASF Plant Science’s NutriDense® brand. The annual Carolinas/Virginia Chapter Best of NAMA Awards program celebrates excellence in Agri-Marketing with awards presented to individuals and firms within the region.

Read more

12:55 pm on February 10, 2011 by Courtney Beck

HM&P Wins in Advertising, Media Relations at Best of NAMA

Howard, Merrell & Partners picked up four awards at last week’s Carolinas/Virginia Best of NAMA (National Agri-Marketing Association). In the Advertising category, HM&P was honored for its work with BASF Plant Science’s NutriDense brand. The NutriDense Silage “Profits” print ad won a Chapter Merit, and an aisle banner created for World Dairy Expo won a Regional Merit and Chapter First.

In the Public Relations category, HM&P was recognized for its work with Butterball, LLC during the 2009 Fresh Season. Both the 2009 Fresh Season PR Campaign and the White House Bird Press Conference received Regional Merit and Chapter Merits.

An exciting night for the agency, for sure!

6:11 pm on February 22, 2010 by Courtney Beck

Howard, Merrell & Partners Recognized by NAMA for Industry-Leading Blog

Howard, Merrell & Partners recently picked up two awards at the Carolinas/Virginia Best of NAMA (National Agri-Marketing Association) program for a blog  developed for BASF Plant Science’s NutriDense brand. The NutriDense blog won first place in the chapter and regional categories of the Interactive Marketing Tools division and will advance to the National Best of NAMA competition. The Best of NAMA awards program honors the best work in agricultural communications.

Read the announcement here.