Where Do They Live?
Up through the 1980s, some 50% of all Hispanics in the U.S. lived in a mere handful of places: California, Arizona, New Mexico, Texas, Florida, and New York.
Our People
We hate to see good employees leave the agency, but occasionally they do. Unfortunately, a young professional left us just a few days ago. She sent a goodbye email to the staff that made me smile when I read it. I am proud to work along side some great people, who are not only creative and smart, but make working here interesting and fun. More »
Searching for an Assistant Account Executive
Howard, Merrell & Partners is seeking an assistant account executive with a minimum of 2 years experience to handle advertising campaigns for a high-profile business-to-business account. Position requires multi-tasking on strategic and executional fronts, collaboration with colleagues, and deftly managing client needs and expectations. Must have a can-do attitude, a desire for producing great creative and ability to work diligently under pressure. More »
Welcome Maria Martinat!
A 2010 graduate of N.C. State, Maria Martinat is proud that her first job out of college is as an Account Coordinator in the PR department at Howard, Merrell & Partners. We are excited about it too.
We found out how great Maria is while she interned with us last summer. She is intelligent, resourceful and diligent — and is a real team player. Maria will use what she learned in college as well as her other internships to help her teams provide the highest quality service to our clients. Before graduating, Maria not only interned at Howard, Merrell & Partners, but also with the Governor’s Office and NBC 17 WNCN in Raleigh. She has been busy!
Welcome to the team Maria!
Read the announcement here.
HM&P Wins Four Inspire Awards for PR Work
Congrats to the Butterball and Georgia-Pacific Professional teams who were honored last night at the North Carolina Public Relations Society of America’s Inspire Awards ceremony. More »
1st First Annual Latino Arts Festival of Apex
The Latino Arts Festival of Apex aims to highlight the presence of Latino arts and culture in the local community and provide an opportunity to build bridges across cultures. More »
Your Old Long-Sleeve Shirt Could Help Protect NC Tobacco Workers against Green Tobacco Sickness
During the month of April, BB&T branches in Cary, NC, and Panoltia, Inc. are collecting long-sleeve shirts to help protect North Carolina tobacco workers against Green Tobacco Sickness.
Green Tobacco Sickness is the result of acute nicotine poisoning. Workers’ clothes become saturated with tobacco juices, which are then absorbed through the skin. Those workers who gather the tobacco leaves under their arms as they harvest them face the most acute risk of illness.
Each of the Cary BB&T branches has a box for the public to drop off shirts. If you have a large volume to donate, you can contact Panoltia at 919-467-3590 to make arrangements for pick up.
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Note to HM&P staff: If you have a long-sleeve shirt or shirts (men’s or women’s) that you would be willing to donate to this important cause, just bring them by my office any time this month and I will make arrangements to get them to Panoltia, Inc.
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Thanks for your generosity.
3 things – to do this month
Just a few suggestions. Add comments if you have additional ideas.
Cuegrass Festival
April 17th – 11am-4pm
http://www.cuegrass.com/
Pickle Fest
April 24th – All Day
http://www.ncpicklefest.org/
World Beer Festival
April 24th – 12pm-4pm
http://www.allaboutbeer.com/wbf/
Searching for An Account Executive
We’re seeking an experienced account executive to help further a dynamic and fun business-to-business account. If you think strategically, take initiative on your own, work independently and bring plenty of enthusiasm to the table, we want to meet you. The ideal candidate will have 2+ years of advertising agency experience. Prior experience in the agriculture industry is a plus.
We need an organized team member who can effectively multi-task and easily communicate with clients, partners, agency creatives and vendors. A real agency account exec. Not someone who just needs a job.
Qualifications: BS/BA in Marketing, Advertising or related area; Excellent writing and oral communications skills; Understanding and appreciation of strategy and strategic process.
Send resumes to emaughan@merrellgroup.com
There’s More than One Way to Skin a Gato – Part 3
Small potatoes ratings-wise, right?
Well, you might want to consider this.
As early as 2002, the Spanish-language television network Univision was beating out all other stations in the New York, Chicago, and Los Angeles markets in 18- to 34-year-olds throughout the day.
That’s all other stations —
English and Spanish.
And in all three markets, Univision‘s early evening local news drew more 18- to 34-year-olds than ABC, CBS, and NBC.
Combined.
By 2004, Univision‘s North Carolina station, WUVC-TV, beat ABC and NBC outright and tied with CBS for the Number One spot in the highly desirable 18- to 34-year-old male segment.
Which means that as many men 18 to 34 were watching telenovelas on WUVC as were watching Everybody Loves Raymond or CSI: Crime Scene Investigation on WRAL.
In October 2004, the final episode of a Univision telenovela delivered more 18- to 49-year-old viewers than ABC, CBS, FOX, WB, or UPN.
Nationwide.
And in July 2006, Univision scored another impressive landmark.
Its 18- to 34-year-old viewership in prime time beat every network but FOX.
For an entire week.
Top-rated English-language shows may not even register among Hispanics.
In fact, in 2005 only four English-language shows made it into the top 40 among Latino viewers: American Idol ranked highest at 29, with Desperate Housewives, CSI, and The Simpsons trailing behind.*
And Univision is not alone.
Spanish-language television is expanding and targeting specific niches within the larger Latino market.
In fact, today more than 70 cable and dozens of local independent stations offer Spanish-language programming.
Which is good for advertisers.
Because it means we can target Latinos more precisely for you.
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Next time we’ll talk about whether you should advertise in English or Spanish.
And why it makes a difference.
Stay tuned.
*Source: International Communications Research, 2005.
