HM&P Honored at NCPRSA InSpire Awards
Howard, Merrell & Partners brought home two recognitions from last week’s NCPRSA InSpire Awards banquet. We received an honorable mention (awarded to entries who scored in the top percentile) in Social Media for the NutriDense Silage Web Moo.0 Contest. We also received an honorable mention in Marketing (Consumer Products or Services, Business-to-Business) for the Precise Holistic Complete Launch.
There was some great work represented, so we were in good company!
And while this event was PR specific, you can see from the case studies that these campaigns certainly weren’t! Congrats to all involved.
Butterball and NutriDense Work Recognized At Best of NAMA
We received four awards at the recent Carolinas/Virginia Best of NAMA (National Agri-Marketing Association) Awards Program for its work with Butterball and BASF Plant Science’s NutriDense® brand. The annual Carolinas/Virginia Chapter Best of NAMA Awards program celebrates excellence in Agri-Marketing with awards presented to individuals and firms within the region.
HM&P Wins in Advertising, Media Relations at Best of NAMA
Howard, Merrell & Partners picked up four awards at last week’s Carolinas/Virginia Best of NAMA (National Agri-Marketing Association). In the Advertising category, HM&P was honored for its work with BASF Plant Science’s NutriDense brand. The NutriDense Silage “Profits” print ad won a Chapter Merit, and an aisle banner created for World Dairy Expo won a Regional Merit and Chapter First.
In the Public Relations category, HM&P was recognized for its work with Butterball, LLC during the 2009 Fresh Season. Both the 2009 Fresh Season PR Campaign and the White House Bird Press Conference received Regional Merit and Chapter Merits.
An exciting night for the agency, for sure!
Powell celebrates 10 years at HM&P
Lisa Powell, direct marketing, advertising and strategic planning expert, is celebrating her 10th anniversary at Howard Merrell & Partners. Powell, vice president, management supervisor, will continue to offer HM&P clients a wealth of knowledge and experience and has helped create several award-winning campaigns for BB&T, Zilla® and BASF Plant Science.
“Lisa is a great asset to the agency. She provides clients with insightful observations on complex business and marketing issues,” explains Howard, Merrell & Partners CEO, Jim Cobb. “Lisa has really excelled at offering creative and practical recommendations that have helped our clients exceed their business objectives, even in a tough economy.”
To learn more, click here.
Cows Eat Words – Who Knew?
A great new campaign for BASF Plant Science is running to promote the advantages of their NutriDense Silage corn hybrid to dairy owners. The campaign is running online and in trade publications like Progressive Dairymen, Dairy Herd Management and Dairy Today. Kudos to the creative team (Chris Gupton and Steve Olshansky) for taking a complex message and making it so straightforward.
I also want to thank Team Holstein for letting us take pictures of their beautiful cow Dundee.
Beck Promoted to Senior Account Executive and Senior Writing Specialist
Courtney Beck has been promoted to senior account executive and senior writing specialist. Since joining Howard, Merrell & Partners, Beck has provided public relations and writing support to a number of the agency’s clients including Butterball and BASF Plant Science.
“With a strong background in both writing and agriculture, Courtney was a welcome addition to our talented staff since day one,” says Stephanie Styons, senior vice president of Public Relations and Social Media Marketing. “She has continued to impress her co-workers and clients with her work ethic, determination and professionalism No matter the situation — working a tradeshow, managing the media, handling crisis situations or coordinating newsletter copy — Courtney handles it with style and grace.”
To learn more, click here.
Social media and…agriculture?
What’s the first thing that comes to your mind when you think about social media – Is it Mashable? Twitter? The latest news (and N.C. sensation) about Apple and its iPhone?
For a growing part of the online community, social media also goes hand in hand with cows and corn. The agriculture industry has embraced online tools such as Twitter chats, Facebook pages and live-blogging to promote the people that take food from the farm to our forks. More »
Giving Back
Last week at the annual NutriDense kick-off meeting, HM&P coordinated a service project – to give back to the community and have some team bonding at the same time. We spent the afternoon at Three Square a relatively new, state of the art Food Bank that supports Southern Nevada.
The team packed more than 40,000 pounds of frozen meat into 40 pound boxes for the local agencies. It was a great experience.
Howard, Merrell & Partners Recognized by NAMA for Industry-Leading Blog
Howard, Merrell & Partners recently picked up two awards at the Carolinas/Virginia Best of NAMA (National Agri-Marketing Association) program for a blog developed for BASF Plant Science’s NutriDense brand. The NutriDense blog won first place in the chapter and regional categories of the Interactive Marketing Tools division and will advance to the National Best of NAMA competition. The Best of NAMA awards program honors the best work in agricultural communications.
Read the announcement here.
BASF Has Some New Art Work
Here are some of the illustration/paintings we had produced for the NutriDense® Brand Campaign. Sharvin designed the website and it looks great. Check it out at NutriDense.com.
