10:00 am on May 3, 2010 by Jim Stevens-Arce
1st First Annual Latino Arts Festival of Apex
The Latino Arts Festival of Apex aims to highlight the presence of Latino arts and culture in the local community and provide an opportunity to build bridges across cultures. More »
9:00 am on March 30, 2010 by Jim Stevens-Arce
Se habla español – Part 2
In answer to the question of which language is more effective in reaching Hispanics — English or Spanish — we pointed out in our previous post that most consumers make their decisions based on emotion and that for Hispanics, the language of emotion is Spanish.
Why is this important?
