RPRS Honors HM&P with Five Awards
We recently came home with five awards from the Raleigh Public Relations Society’s (RPRS) annual Sir Walter Raleigh Awards banquet. The agency was recognized for its successful implementation of strategic public relations, social media and event planning on behalf of Butterball, LLC, BASF Plant Science’s NutriDense® Silage brand, and Precise® Pet Products.
What we won:
- Silver Award in the public relations writing category for the organization and distribution of Butterball’s 2010 Holiday Donations announcement. The donations announcement helped to increase the client’s visibility throughout the holiday season.
- Honorable Mention in the organizational identity and promotion category for the agency’s leadership and support of the Precise Holistic Complete product launch.
- Honorable Mention in the special events category for the coordination of Butterball’s Millionth Bird Events, celebrating the production of the millionth whole bird produced at two facilities and using that milestone to honor a local veteran.
- Honorable Mention in social media for the promotion and outreach efforts of the NutriDense Silage Web Moo.0 Contest.
- Honorable Mention in the audio/visual presentation category for the Precise Pets Products Brand “American Ingenuity” video.
Congratulations to all the folks who participated in these efforts and for continuing to provide clients with great work! Check out the release on the Sir Walter Raleigh Awards.
Howard, Merrell & Partners snags five RPRS Sir Walter Raleigh awards
This Tuesday, Howard, Merrell & Partners earned several recognitions at the Raleigh Public Relations Society’s Sir Walter Raleigh Awards banquet, for compelling strategic communications through writing, event planning, social media, brand identity and audio/visuals.
HM&P's Cameron Reed, Courtney Beck, Anna Agnew and Rachel Kaylor accepted five awards on behalf of the company at the 2011 RPRS Sir Walter Raleigh Awards banquet.
HM&P took home a silver award for the effective use of the written word as shown through coordination, development and distribution of a Holiday Donations announcement on behalf of client, Butterball, LLC.
Additional campaigns recognized include the Butterball Millionth Bird Events, celebrating the production of the millionth whole bird produced at two of the client’s facilities and honoring a local veteran; the NutriDense Silage Web Moo.0 Contest reaching a number of industry “ag-vocates” via social media; the Precise Pet Products, LLC Holistic Complete Launch, an integrated campaign that introduced a new super-premium line of dog and cat food; and the Precise Pet Products Brand Video, “American Ingenuity,” which introduced the people and values behind the company.
The Sir Walter Raleigh Awards annual competition recognizes exemplary work by statewide public relations and communications practices that have achieved excellence in the field from small, independent organizations to full-service agencies.
These campaigns would not have been possible if it weren’t for the seamless integration of a number of the agency’s teams. Congrats to all involved!
RPRS Luncheon: Carolina Hurricanes Talks Media Relations
A few days ago I had the opportunity to attend the March Raleigh Public Relations Society (RPRS) Luncheon featuring a presentation from Mike Sundheim, director of media relations for the Carolina Hurricanes. He is responsible for the promotion of the team and its players in the local and nation media, and serves as the Hurricanes’ primary media contact and spokesperson.
Mike discussed what it was like working to make the NHL All-star Weekend held in Raleigh this past January, a success, and his experiences dealing with the media before, during and after the event.
He mentioned both the good and the bad of dealing with such a huge event. More »
Reporter Rapport
Yesterday I had the opportunity to attend the February Raleigh Public Relations Society (RPRS) Luncheon featuring a presentation from Patrick Gannon, Raleigh Bureau Chief for the Wilmington Star News.
Patrick discussed the qualities (both good and bad!) he frequently sees from public relations professionals as well as practices that journalists like to see when it comes to media relations. More »
For the Public Good
According to Wikipedia:
“Pro bono publico (usually shortened to pro bono) is a phrase derived from Latin meaning “for the public good”. The term is generally used to describe professional work undertaken voluntarily and without payment as a public service. It is common in the legal profession and is increasingly seen in marketing, technology and strategy consulting firms. Pro bono service, unlike traditional volunteerism, uses the specific skills of professionals to provide services to those who are unable to afford them.”
I recently attended a luncheon held by the Raleigh Public Relations Society in which Megan Henderson, owner of Looking Glass Communications, gave a presentation on the importance of doing pro bono work for not only yourself, but for the community.
Recognized by Raleigh Public Relations Society
Howard, Merrell & Partners received six Sir Walter Raleigh Awards (two gold, two silver and two honorable mentions) as well as two Best in Division honors. The awards were presented to the winners at the Raleigh Public Relations Society’s Annual Awards dinner, which took place on June 16th at Marbles Museum in downtown Raleigh. The awards recognize outstanding achievements of organizations in the Triangle area public relations and communications industry.
“We are proud to provide our clients with outstanding work on a regular basis. We work diligently to develop and implement strategic PR and communications programs to achieve our clients’ goals and objectives,” said Stephanie Styons, senior vice president, public relations at Howard, Merrell & Partners. “We’re honored. Winning awards like these is a plus since they are judged by a group of our peers.”
Howard, Merrell & Partners received the following recognitions:
Total Communications/Community Relations Campaign
Organizational Identity/Promotion:
Project Gecko Presented by Zilla – GOLD
Miscellaneous Special Events:
CORDURA® Brand Scavenger Hunt – SILVER
Special Event:
Butterball Grand Opening – HONORABLE MENTION
Public Relations Writing
Opinion/Feature Writing:
Butterball Op-Ed – HONORABLE MENTION
News Release:
Humanities Center ASC Conference – SILVER and BEST IN DIVISION
Publications
Open Category:
Project Gecko Presented by Zilla – GOLD and BEST IN DIVISION
The Sir Walter Raleigh Awards honor outstanding public relations work in the Triangle area. The competition recognizes firms of all sizes for excellence in the field.
Is Customer Service Killing Public Relations?
Before Howard Merrell and Partners victories at yesterday’s Raleigh Public Relations Society awards, I was able to sit down with Peter Shankman from HelpAReporter.com and talk with him about social media’s impact on public relations. Peter shares some interesting thoughts about customer service’s impact on public relations through social media tools.
A big thanks to Peter for taking a few mintues to sit down and speak with me.
Howard, Merrell & Partners Wins 8 Raleigh Public Relations Society Awards
Last night the Raleigh Public Relations Society held its annual Sir Walter Raleigh Awards dinner and celebrates the organization’s 50th anniversary. The Sir Walter Raleigh Awards honor outstanding public relations work in the Triangle area. The competition recognizes firms of all sizes for excellence in the field. Last night the Howard, Merrell & Partners public relations team took home many top honors!
Howard, Merrell & Partners earned the following awards:
Total Communications/Community Relations Campaign
Organizational Identity/Promotion:
Project Gecko Presented by Zilla – GOLD
Miscellaneous Special Events:
CORDURA® Brand Scavenger Hunt – SILVER
Special Event:
Butterball Grand Opening – HONORABLE MENTION
Public Relations Writing
Opinion/Feature Writing:
Butterball Op-Ed – HONORABLE MENTION
News Release:
Humanities Center ASC Conference – SILVER and BEST IN DIVISION
Publications
Open Category:
Project Gecko Presented by Zilla – GOLD and BEST IN DIVISON
The HM&P PR team would also like to thank Peter Shankman for an inspiring and thoughtful speech at last night’s dinner. It was a great event thank you to everyone who helped to make it possible!
