In the Office

HM&P Fire Drill: Breaking News

At approximately 12:15 p.m. yesterday, the Forum II Building off Six Forks Road was rewarded for their hard work with an early lunch break brought to them by the Raleigh Fire Department. HM&P’s official “breaking news reporter”, Sarah Findle, was live on the scene and interviewed HM&P’s “resident country bumpkin”, Melea Mauldin. YouTube Preview Image

Only Burger showcases great food – and social media marketing

What do you get when you combine delicious burgers with Twitter?

Here in the Triangle, the answer to that equation would be Only Burger, a local food truck that just narrowly missed winning a recent Food Network contest. (“The most delicious lunch hour ever” would also be a viable answer.)

What these trucks lack in terms of brick and mortar, they make up in taste and social media savvy. Jess Redman, Sarah Findle and I – three fourths of the HM&P social media team – always have an eye on Twitter for our clients, which is how we caught that @OnlyBurger would be at a Raleigh office park two weeks ago. In addition to tweeting out its daily stops, foodies can also check in at the different stops on location-based services such as Foursquare.

UNC-TV also dropped by during our lunch visit as part of a story the station was developing around the food truck trend. We took a breather from downing our food to talk about what influence social media has had on the food truck trend:

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Special thanks to Rob Holliday over at UNC-TV. Follow him on Twitter at @robreports.

And the crown goes to…

Our very own social media guru, Sarah Findle, will be passing down her crown this Saturday as the 2008 Elon University Homecoming Queen.

Good Luck Sarah!

Sarah Findle