In the Office

Cohen to Speak at ConvergeSouth

Social Media Marketing Manager, Jeffrey L. Cohen, will speak at ConvergeSouth in Greensboro, N.C., on Oct. 1, 2010. During this two-day event, social media strategists and experts will give real-world examples for developing personal branding, internet strategy for small business, and mobile applications.

Cohen will lead a session entitled “Content Marketing for Small Businesses,” which will provide tips, tricks and tools to use existing materials and business knowledge to promote a small business online.

For more information, click here.

An Introduction To Social Media For Food Business Owners

This morning I was very lucky to have the opportunity to speak to a group of food business owners whose businesses range from grits milling to barbecue sauce manufacturing. It was a very engaged group with thoughtful questions. I gave a 20 minute presentation as an introduction to social media for food business owners with a focus on setting up a monitoring social media monitoring system.

Here is a video of the majority of my presentation. (See links below the video)

Important links mentioned in the above video:

Google Alerts

RSS In Plain English

Google Reader

Twitter Search

Filtrbox

Only Burger

Foodzie

Freezer Burns

BoardReader.com

Technorati