Entry-Level Position Open
We’re searching for an Account Coordinator to provide public relations and social media support to multiple clients. The ideal candidate is an energetic individual, an independent worker, and a team player with strong organizational skills.
Must have the ability to multi-task. Exceptional communications skills required. Knowledge of AP style a must. Basic computer proficiency necessary.
This entry-level position involves writing, media relations, market research and event planning. The individual will work in a team environment to conduct PR and social media activities for specific clients.
Qualifications: Bachelor’s degree. At least one internship in the marketing/communications/PR field.
Send resumes to: sstyons@merrellgroup.com
Join the PR and Social Media Department!
We are searching for a Public Relations and Social Media Account Executive to provide support to national and regional accounts. The AE will be responsible for helping to manage day-to-day public relations activities and social media efforts, as well as collaborate with other departments to execute fully integrated communications campaigns.
Strong writing skills required — i.e. press releases, newsletter articles, press kit materials, bylined articles and blog posts. Experience executing social media programs for companies/organizations a must. Attention to detail and knowledge of AP style is required.
Must have previous experience in national media relations, crisis communications and corporate branding campaigns. Should be able to effectively multi-task, work in team environment, and communicate with clients, team members and vendors. Knowledge and experience with trade shows and event management is preferred. Candidate should be a creative thinker, independent worker and team player with strong organizational skills.
Qualifications: Bachelor’s degree, at least four years relevant PR/Social Media experience (post graduation)
Send resumes to: sstyons@merrellgroup.com
Creating a Social Media Point of View
A part of B2B marketing that many people don’t think much about is having a point of view. Traditional marketing textbooks lay out the steps to creating a marketing plan, and marketers have succeeded by following those steps. Nobody had to take a stand for doing it this way or that way. Sure, there may have been a variety of tactics used to meet the goal, but in the end, it followed a similar model that everyone else used.
In the age of social media, things have gotten very different. Many have said that there is no wrong way to do social media. Does that mean that there is no right way to do social media?
Continue reading on Social Media B2B
Cohen to Moderate Panel at TIMA Lunch
Our Social Media Marketing Manager, Jeffrey L. Cohen, will moderate a panel at the Triangle Interactive Marketing Association (TIMA) Lunch, June 9, 2010 at 11:30am, at the Marbles Kids Museum in Raleigh, N.C. More »
Tara's Top Tweets of the Week
I’ve decided to quit sending out multiple emails a day to my colleagues with links to articles concerning web design, development, art, and social media. So, instead of the many emails that clog up my co-workers’ mailboxes, I’m going to start posting an article a week here, on Fried Logic, for everyone to peruse. Where do I find all of the article links that I share? I get most of them through Twitter and a few from Google Buzz, Facebook, LinkedIn Groups, and shared links on Delicious. I post ALL of my links on Twitter, so if you’re looking for more than just the few resource articles below, please check out my Twitter page – http://www.twitter.com/tmaxwell More »
3 Lessons From Social Fresh Nashville
On Monday I had the pleasure to speak at Social Fresh Nashville, a conference focused on educating business professionals on the marketing and communications impacts of social media. I was a panelist on the B2B Social Media panel, which was the first panel of the day (see end of this post for full video of the panel).
Through presentations and hallway conversations at Social Fresh I have come up with three key lessons that I kept hearing throughout the day.
1. Social Media Will Continue To Be Tied To Search – Using a search engine is one of the most common actions on the Internet. Even if consumers are not participating in social networks, it is likely that they are using search engines to discover new information. Jason Falls during the key note panel pointed out this behavior. Social media acts as a key driver of search engine marketing. In the coming years many companies wil be working to determine how search and social can work better together.
2. More Education Is Needed Regarding Web Data – Return on investment was a major issue during the entire day at Social Fresh. It is clear businesses want to know how to invest correctly in social media marketing. However, it was also clear that many marketing and communications professionals need more education when it comes to understanding online data and measurement. Web analytics and other sources of online data are key for determining the ROI of social media. Until more education of online data is done, social media ROI will remain an uncertain issue.
3. E-mail Is Far From Dead – While a few people we talking about future collaboration platforms like Google Wave, it was clear that e-mail is still fully entrenched in daily communication and will continue to be. As mentioned in a presentation at Social Fresh, e-mail is the glue that holds the social web together. A person can’t do anything on the social web without an e-mail address. Try signing up for Twitter or Facebook without an e-mail address, it won’t happen. While social media marketing is a hot topic, e-mail marketing is going to stay a key component of the marketing mix.
While this list could keep going with other lessons from Social Fresh, I will stop for today and save those for future posts.
B2B Social Media Panel Video:
An Introduction To Social Media For Food Business Owners
This morning I was very lucky to have the opportunity to speak to a group of food business owners whose businesses range from grits milling to barbecue sauce manufacturing. It was a very engaged group with thoughtful questions. I gave a 20 minute presentation as an introduction to social media for food business owners with a focus on setting up a monitoring social media monitoring system.
Here is a video of the majority of my presentation. (See links below the video)
Important links mentioned in the above video:
Study Shows Social Media's Impact On The Healthcare Industry
A survey was recently released by Ad-ology detailing how social media impacted consumers’ decisions when selecting a healthcare provider. The survey pointed out that ages 25-34 were most impacted by social media, while the 55 and older group still cited newspaper and direct mail as the leading influence.
You may think because of these findings hospitals should focus on print and direct mail because older people are more likely to need to visit a hospital. This may be true, but the study cites social media as a core influence for the other major group that hospitals compete for maternity patients. I recommend reading the full survey results, but this like other research points to a need for an integrated marketing approach that combines both traditional and social media.
Quaker Talks Getting Social
Today e-marketer has an interesting Q & A interview with the CMO of Quaker Foods. I recommend taking a couple of minutes and giving it a quick read. She provides interesting commentary about integrating campaign approaches and the value of social media interaction.
