Victoria’s Secret Knows QR Codes
There is much talk about QR codes – a novel new way to prompt audience interaction with an advertiser’s message. However, in the rush to embrace the novelty of the new technique, many marketers are forgetting the basics of successful communications, namely of the importance to grab the consumer’s attention, to integrate the message (in other words – to incorporate communication elements so that they work together) and to reward the consumer for the effort of interacting with the message.
One marketer who hasn’t overlooked those basics is Victoria’s Secret. Perhaps I am prejudiced (since I’m a guy and tend to respond with interest to almost anything Victoria’s Secret does) but – these two outdoor signs represent about the best usage of QR codes that I have seen.
Location-based Apps Picking Up Steam
It seems like the location-based social media apps like Foursquare, Gowalla and BrightKite are finally beginning to pick up steam. Starbucks was an early adopter of Foursquare, and now I’m starting to see more and more small businesses take advantage of the opportunities that are being afforded by this new medium. In fact, our social media group is currently working with several clients, including O2 Fitness, to roll out location-based promotions. More »
Wordle.net – Make Images From Keywords
Wordle is a great service which will take an RSS feed from your site (or anybody else’s site) and convert it to an image. Larger words are found more often, smaller words are found less.
Here are a couple of examples.
From our very own blog (http://www.merrellgroup.com/blog/feed/):
And from my personal site (http://www.joshuarcraig.net/feed/):
Go try it out for yourself!
