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	<title>Howard, Merrell &#38; Partners - Fried Logic &#187; Spanish-Language Advertising</title>
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		<title>Who’s the Jefe?</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/11/10/hispanic-advertising/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/11/10/hispanic-advertising/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 10:00:11 +0000</pubDate>
		<dc:creator>Jim Stevens-Arce</dc:creator>
				<category><![CDATA[Work]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Breakfast Cereal Ads]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Kids]]></category>
		<category><![CDATA[Machismo]]></category>
		<category><![CDATA[Mothers]]></category>
		<category><![CDATA[Spanish-Language Advertising]]></category>

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		<description><![CDATA[Some Hispanic men may still be machistas. But in most Hispanic households, Mamá is the one who runs things. That&#8217;s why advertising aimed at anyone in a Hispanic home often tends to be more effective when it addresses Mom, too. A lot of the time, she&#8217;s the decision maker. Even when it may not be [...]]]></description>
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