Interested in Tapping into the U.S. Hispanic Market?
Why Market to Hispanics?
Have you ever looked at the U.S. Hispanic consumer base’s lifetime profit margin contribution? (That’s the impact U.S. Latino consumers can have on a company’s bottom line over the course of their lifetime.)
Because the median age of Hispanic consumers in this country is only 27 (vs. 40 for non-Hispanics) and they live to a median age of 83 (compared to 81 for non-Hispanics), the Latino consumer group contributes 56 years of spending, the longest of all consumer groups in the U.S.
And although they don’t yet spend the most, Hispanic consumers already spend longer and are therefore especially valuable.* More »
Se habla español – Part 4
In previous posts, we’ve seen how Hispanics prefer to be addressed in Spanish by advertisers.
But hang on a minute.
If you’re targeting assimilated or highly-acculturated English-dominant Hispanics, shouldn’t you go with English instead? More »
Se habla español – Part 3
As we mentioned in Post Number 15, Hispanics prefer to be addressed in Spanish by advertisers.
But what kind of Spanish are we talking about?
Don’t cubanos and costarricenses and colombianos and chilenos speak different versions of the language?
To say nothing of panameños and paraguayos and puertorriqueños and peruanos?
