Twitter Trends
Hubspot recently published “10 Essential Twitter Stats” proving once again to skeptics of the tool that it is a powerful player in the marketing space. The last four in the bunch stood out to me as some important and staggering takeaways.
7. Twitter users tend to be “early adopters”.
19% of Twitter users are among the first to buy/try new products, compared to only 10% of the general population. An additional 25% of Twitter users buy/try new products before others (though not “first”) as compared to only 12% of the general population.
8. Twitter plays an active role in purchasing decisions.
42% of Twitter users rely on this channel to learn about new products/services, and 41% of them share opinions about products/services via Twitter. Soliciting opinions about products/services and seeking out discounts/coupons/sales are also popular Twitter-based activitities.
9. 67% of Twitter users are more likely to buy brands that they “follow”.
Whether interaction on Twitter is the cause of this greater allegiance or not is unclear—but it certainly seems that extra Twitter love doesn’t hurt.
10. Companies that use Twitter average 2x more leads per month than those that do not.
This, perhaps, is the most compelling reason of all to invest some time on Twitter—particularly if your target customer is educated, affluent, and tends to be an early adopter.
See all 10 stats here.
What's the most popular email client?
No one can say for certain how much one email client is used over another, but Campaign Monitor has taken a stab at it. It’s interesting to me to note that a mobile device (the iPhone) has 3.6% of the email client market. It’ll be intereting to see these numbers in a year or even 6 months. It’s important to note that due to how this information was collected, not every email client can be included in the study.
