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	<title>Howard, Merrell &#38; Partners - Fried Logic &#187; Success</title>
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		<title>Weekly Wrap #15</title>
		<link>http://www.merrellgroup.com/friedlogic/2012/01/20/weekly-wrap-15/</link>
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		<pubDate>Fri, 20 Jan 2012 09:35:43 +0000</pubDate>
		<dc:creator>nbaker</dc:creator>
				<category><![CDATA[Random]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[SOPA]]></category>
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		<guid isPermaLink="false">http://www.merrellgroup.com/friedlogic/?p=10999</guid>
		<description><![CDATA[Websites strike back! A blackout of several major websites took center stage this week, but read on to see what else is keeping the Internet buzzing! 1.  Internet blackouts lead the opposition of an online anti-piracy bill On Wed., Jan. 18, websites like Wikipedia, Reddit, Mozilla, WordPress and thousands of others shut down in protest of [...]]]></description>
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		<title>There’s More than One Way to Skin a Gato &#8211; Part 1</title>
		<link>http://www.merrellgroup.com/friedlogic/2010/02/02/11-there%e2%80%99s-more-than-one-way-to-skin-a-gato-part-1/</link>
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		<pubDate>Tue, 02 Feb 2010 10:01:14 +0000</pubDate>
		<dc:creator>Jim Stevens-Arce</dc:creator>
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		<category><![CDATA[Emotional Touchstones]]></category>
		<category><![CDATA[Endorsements]]></category>
		<category><![CDATA[Family]]></category>
		<category><![CDATA[Group Oriented]]></category>
		<category><![CDATA[Hispanic Marketing]]></category>
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		<category><![CDATA[Outdoor Ads]]></category>
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		<description><![CDATA[Mother. Family. Education. And success. These are some of the core emotional touchstones an advertiser would do well to keep in mind when targeting Hispanics. So, okay, let&#8217;s assume you&#8217;ve done that. Now, how do you reach them? (Outside of traditional media, which we&#8217;ll touch on in future posts.) 1. Hispanics tend to be group [...]]]></description>
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		<title>Mañana Will be Better</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/12/01/10-manana-will-be-better/</link>
		<comments>http://www.merrellgroup.com/friedlogic/2009/12/01/10-manana-will-be-better/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 10:00:34 +0000</pubDate>
		<dc:creator>Jim Stevens-Arce</dc:creator>
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		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Aspirations]]></category>
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		<category><![CDATA[Economic Security]]></category>
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		<category><![CDATA[Hispanic Marketing]]></category>
		<category><![CDATA[Mothers]]></category>
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		<description><![CDATA[Mother. And family. In previous posts, we&#8217;ve touched on their importance to Hispanics. And on why advertisers targeting Hispanics should be aware of that importance. Two other things are almost equally important to Hispanics. Education. And success. Like parents everywhere, Latinos harbor aspirations for their children. For a better education. A better job. A better [...]]]></description>
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