The Rise of The Tablet
A few nights ago, Mayor Bloomberg held a tablet device as he briefed the country of the 9/11 terror threat. This is nothing new, as last year he stated that his tablet saves him loads of paper. Homeland security secretary, Janet Napolitano, carried the traditional paper briefing notes. Tablet devices continues to grow and morph the way we communicate and do business. A recent article from Adweek points to the year over year growth of tablets and the anticipated growth in the next 12 months.
The rising trend is easy to see and it comes to no surprise that the more we use our tablets, the more they become part of our daily lives. From news reports, to watching TV, even football coaches are using tablets as playbooks.
What do you use your tablet for?
Image Credit – Data Points: Tablets Take Off - Usage is booming for search, social networking, and reading. Not so for TV and video viewing
Would You Read A Digital Magazine?
Time, Inc. is in the process of developing a digital touch screen magazine format. It is clear that the magazine industry understands the need to move to digital and the need for a great experience.
The obvious first questions are will people read them and more importantly pay to read them. Once we get past those questions, it seems like the true opportunities begin. If a digital magazine experience can be created, it will open new opportunity for advertisers to leverage magazine style creative with the analytics provided by the digital medium. Additionally, this would enable magazine ads to become truly interactive and offer new execution options.
