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	<title>Howard, Merrell &#38; Partners - Fried Logic &#187; thought of the day</title>
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		<title>Powered by emotion</title>
		<link>http://www.merrellgroup.com/friedlogic/2009/04/01/powered-by-emotion/</link>
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		<pubDate>Wed, 01 Apr 2009 15:41:30 +0000</pubDate>
		<dc:creator>Ellen Wayland</dc:creator>
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		<description><![CDATA[Given our agency&#8217;s philosophy on emotion, I especially liked this &#8221;thought of the day&#8221; from Erik Hauser, VP, Executive Creative Director, Euro RSCG Impact&#8230;&#8230;&#8230;. Human Beings are powered by emotion &#8211; not by reason   The neurologist Donald Calne put it best:   &#8220;The essential difference between emotion and reason is that emotion leads to action while reason [...]]]></description>
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