In the Office

Key Takeaways from my Semester Internship with HM&P

As the fall semester quickly comes to a close, I find myself one step closer to my college graduation. I frequently reminisce on my experiences as an undergraduate public relations student at UNC-Chapel Hill during my daydreams, amazed by the fact that less than six months of coursework separates me from my diploma. However, I also remember the leaps and bounds I’ve taken to prepare myself for life outside the lecture hall. Integrating academics, extra-curricular activities, and internships within my undergraduate career, I feel more and more prepared for graduate life with each opportunity I encounter and embrace.

More »

Branding Is The Name of The Game

In the era of booming social playgrounds and countless communication touch-points, it’s a wonder how we, as consumers, can keep up with which companies are selling the latest and greatest products or services. We live in a time when the average person who operates a blog, updates their Facebook or tweets a tweet can be a brand’s biggest spokesman or worst nightmare. With the weight of the external environment growing minute-by-minute around us, the role of branding has become a necessity for increased awareness and overall business performance for a company.

It’s time-old, but there are five necessities all brands should strive to gain our mobile population’s attention and gain their loyalty. More »

Top Tweeted Technical Tip of the Day – HTML5

This fantastic article was just posted the first of this month and has a great collection of “25 HTML5 Features, Tips, and Techniques You Must Know” by Jeffrey Way on net.tutsplus.com.  I learned quite a bit from reading this article, which can be read in its entirety in less than 30 minutes without having to click links to other sites to get the “full” information.

A few of the things I learned which will save tons of time in future projects are: More »

Tara's Top Tweets of the Week – WordPress

Sorry for the delay in finally getting this post up; it’s definitely been longer than a week, more like a month, since my last post. This collection of links are all about WordPress, the most popular open source blog platform, which can also be used as a content management system for websites and not just blogs. This is in no way a comprehensive list of resources for WordPress since there are so very many good articles on the subject, but it is a collection of some of the better ones I have found within the last month. More »

Tara's Top Tweets of the Week

I’ve decided to quit sending out multiple emails a day to my colleagues with links to articles concerning web design, development, art, and social media. So, instead of the many emails that clog up my co-workers’ mailboxes, I’m going to start posting an article a week here, on Fried Logic, for everyone to peruse. Where do I find all of the article links  that I share? I get most of them through Twitter and a few from Google Buzz, Facebook, LinkedIn Groups, and shared links on Delicious. I post ALL of my links on Twitter, so if you’re looking for more than just the few resource articles below, please check out my Twitter page – http://www.twitter.com/tmaxwell More »

Find the perfect desktop image

Google imagesize trick

Here’s a quick tip for finding a desktop image that’s the right size for your screen. Sure you could go to a site like InterfaceLIFT and browse around, but maybe you want the perfect picture of your favorite place in the world: Las Vegas. Head on over to google’s image search and try searching for this:

imagesize:1680x1050 las vegas

The trick is in the first half of the query (the ‘imagesize:’ part) tells google to only return images of that exact size. So now when you need that perfect image of a trebuchet for your computer, you know how to get it without too much hassle.

Working from a copy is never a good idea

At some point in the creative process someone, may it be a client, peer, or boss, will ask you to make a change to your work, And if that work is an image, you may be tempted to make that change by opening up the jpeg and making the edit ’cause it’s faster than simply opening the original file and making the change and then re-saving the jpeg (or whatever your final format is). And no matter how much time it’ll save you, here’s the lesson: don’t. Don’t ever work from a jpeg or any other compressed format. After the jump you can checkout a video that shows a jpeg that’s been opened resaved 600 times and you’ll see exactly what each save does to the image’s quality. More »