5:23 pm on July 6, 2010 by Jim Stevens-Arce
Se habla español – Part 5
Now that you’ve decided you should advertise to Hispanics in Spanish, you just need to get someone to translate your English-language campaign, right? More »
11:07 am on June 1, 2010 by Jim Stevens-Arce
Se habla español – Part 4
In previous posts, we’ve seen how Hispanics prefer to be addressed in Spanish by advertisers.
But hang on a minute.
If you’re targeting assimilated or highly-acculturated English-dominant Hispanics, shouldn’t you go with English instead? More »
