Interested in Tapping into the U.S. Hispanic Market?
Why Market to Hispanics?
Have you ever looked at the U.S. Hispanic consumer base’s lifetime profit margin contribution? (That’s the impact U.S. Latino consumers can have on a company’s bottom line over the course of their lifetime.)
Because the median age of Hispanic consumers in this country is only 27 (vs. 40 for non-Hispanics) and they live to a median age of 83 (compared to 81 for non-Hispanics), the Latino consumer group contributes 56 years of spending, the longest of all consumer groups in the U.S.
And although they don’t yet spend the most, Hispanic consumers already spend longer and are therefore especially valuable.* More »
It's Tuesday the 13th? Yikes!
Churchy LaFemme, the mud turtle who was one of the principal characters in cartoonist Walt Kelly‘s satirical comic strip Pogo (1948-1975), was as superstitious as a summer day is long — so much so that he would panic whenever he discovered that: “Friday the 13th come on a Tuesday this month!” (Or on any other day of the week, for that matter).
As it turns out, though, for Latinos Friday the 13th does come on a Tuesday, because in Spanish-speaking countries, Tuesday — not Friday — the 13th is traditionally considered to be the day of bad luck.
Do you see the problem?
People in Latin America are forced to face the purported hazards of Tuesday — though not Friday — the 13th, while non-Hispanic folks in the U.S. and Canada need to navigate the perils of Friday — though not Tuesday — the 13th.
We bicultural U.S. Hispanics, however, must contend with both.
So, you know, yikes!
