Congratulations to Elizabeth
Congrats to Elizabeth Romero — she has been promoted to Management Supervisor.
Elizabeth has been an instrumental part of the PR team since day one. She currently manages several accounts including: Butterball, CORDURA® fabric, Bank Independent, and the National Humanities Center. Elizabeth also provides Hispanic marketing, crisis support and strategic counsel other businesses as needed. Not only is Elizabeth a hard worker, but she is cool under pressure during crisis situations, knowledgeable about PR and her clients’ industries, great at juggling multiple projects and accounts, and determined to never let her clients or teams down. She is a great asset to the agency.
Here’s the announcement Romero Promotion.
Interested in Tapping into the U.S. Hispanic Market?
Why Market to Hispanics?
Have you ever looked at the U.S. Hispanic consumer base’s lifetime profit margin contribution? (That’s the impact U.S. Latino consumers can have on a company’s bottom line over the course of their lifetime.)
Because the median age of Hispanic consumers in this country is only 27 (vs. 40 for non-Hispanics) and they live to a median age of 83 (compared to 81 for non-Hispanics), the Latino consumer group contributes 56 years of spending, the longest of all consumer groups in the U.S.
And although they don’t yet spend the most, Hispanic consumers already spend longer and are therefore especially valuable.* More »
How Do You Reach Hispanics? – Television
As early as 2002, the Spanish-language television network Univision was beating out all other stations — English and Spanish — in the New York, Chicago, and Los Angeles markets in 18- to 34-year-olds throughout the day. More »
Where Does the Dinero Go? – Part 2
So, what’s the most important purchase Latinos make?
Last post, I said it might surprise you.
Let’s find out.
The most important purchase Latinos make is —
Their home.
That’s right.
U.S. Hispanics own homes.
“Well, duh,” you say.
No, wait. That’s not the surprising part.
This is.
Hispanics exhibit the fastest growth in home ownership of any minority in the U.S.
Twice as fast as non-Hispanic whites.
And four times as fast as African-Americans.
Which means Hispanic homeowners need roofs and decorations, furniture and security alarms, household supplies and cleaning products, pool chemicals and kitchen appliances, barbecues and bed sheets.
And a whole lot more.
The question is this.
Are they buying any of these things from you?
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Next time we’ll talk about how Latinos get the money they spend.
And about why one of the sources might surprise you.
Stay tuned.
