Weekly Wrap Up #14
From playoff games heard around the social media sphere – to a Today Show 60 Year anchor reunion – we’ve had a week of media highlights to remember. 2012 has already brought interest to a number of new tech tools, networking sites, and articles worth checking out. Explore some of the links below, and continue your new year with some online inspiration!
Viral Video Madness
Viral video is a great social media tool. For evidence of that just look at the success 20th Century Fox had creating awareness for the movie “Rise of the Planet of the Apes“. Even the WSJ recognized the effectiveness of viral video marketing. By the way, the “AK-47” video has gotten 13 million – 13 million! – views.
This is only one video that was made for “Rise of Planet of the Apes” which showed apes doing crazy things.
What are your thoughts on viral video marketing? Is it as effective as the number of views say it is?
Toy Story 3 Goes Viral
Lots-O’-Huggin’ Bear, one of the new characters from Pixar’s Toy Story 3, is making the rounds as 1980′s TV ads. The ads look real. They look just like TV you recorded onto VHS ages ago so you wouldn’t miss the new Saved By The Bell or Miami Vice, complete with sound glitches and fuzzy video artifacts. Amazing work Pixar! They’ve released 2 (so far): the 1983 ad for American audiences and another 80′s ad from Japan.
And to complete the illusion, Pixar created a YouTube account and filled it with real vintage TV ads, sprinkling in their fakes.
Brilliant.
Lots-O’-Huggin’ Bear will be on the big screen June 18th with Buzz, Woody, and the rest of the Toy Story crew, and in your homes as a plush toy as soon as you click through and buy him for a mere $30. Your kids will thank you.
