In the Office

YouTube Now on TV?

If you’re a YouTube junkie like I am, you’ll be pleased to know that YouTube is now expanding its reach and allowing users to watch their favorite videos on their televisions.   Yesterday, YouTube announced the launch of YouTube Leanback, a program that plays high-definition videos formatted specifically for your television set.

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The 2010 FIFA World Cup: A Social Media Event

The month of June is a time of anticipation and celebration as fans watch their favorite soccer teams (Go USA!) represent their home turf in the 2010 FIFA World Cup. Even though these events are being hosted in South Africa, social media has enabled viewers around the world to be updated and involved in every aspect of the game.

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Google Search Stories – Raleigh's Mad Men

Remember the popular “Parisian Love” Super Bowl commercial that had Googlephiles and sports fanatics alike oohing and aahing over a love story made possible via Google search?

YouTube and Google have teamed up to let anyone create their own online timeline via its Search Story tool. Enter up to six search queries, choose where you want to search (blogs, images, maps and more), pick a soundtrack and upload to YouTube. More »

Job Search: Benefits of an online presence

In three months I will start my second year of graduate school. This is scary for one reason: At the end of this next academic year, I will be graduating and will need to find a job.

In the mean time, I am doing everything I can to secure a position come next May. For instance, I have a summer internship here at HM&P, work hard in school and constantly edit and improve my resume. It was not until recently, however, that I realized my presence on various social media sites can also help me build my resume and credibility in the workplace. More »

Tween Twitter Takeover

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It’s time for me to come clean: I think Justin Bieber is a genius.

From the beginning (he was discovered by Usher on YouTube) the 16-year-old singer has been an Internet sensation and has continued his web domination through Twitter during 2010.

A new article gives businesses the top Twitter lessons you can learn from Bieber—many of which are actually worth listening to.  Here are some of the main takeaways from the article:

  • Stay current with pop culture happenings
  • Know your audience – it makes reaching out via social media more effective
  • Stay current with your customers – understand their interests and tailor your conversations and events to them

Although his assent to fame has been unconventional, this pint-sized superstar is taking pop culture by storm one tweet at a time, showing the ever-emerging power of social media branding.

And the Oscar Goes To…College Applications?

YouTube logoOh the joys of college applications.  Hours of standardized tests, filling out mind-numbing paperwork, and the ominous duty of constructing a meticulous essay highlighting what makes YOU so special – and now YouTube?

Applicants for Tufts University’s Class of 2014 had the opportunity to submit a video as an application supplement.  About 1,000 of the 15,000 applicants submitted a video, with some becoming viral online sensations.

My personal favorite is local North Carolinian Amelia Downs, with more than 6,000 views for her video combining “two of my favorite things: being a nerd and dancing,” in which she performs a bar graph, a scatter plot and a pie chart, among others.

I’ve never been a very tech savvy or artsy individual – when given the option to write a ten-page paper or construct a diorama, I always went for the paper.  But not everyone is like that, just like not everyone has to ability to move a story along visually.

The problem that arises with this new option is whether students will have to channel their inner James Cameron, in addition to scoring good grades, being able to write and filling in the correct bubbles on a standardized test.  Is this increased pressure and competition going to be too much for already overburdened 17-year-olds?

An adorable moment caught on YouTube

Even if you’re not a cat lover – I think this YouTube video will still make you smile. No matter how times I watch, it still brings a huge smile to my face.

The Cutest Kitten on YouTube:

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