Give It Five Minutes
Jason Fried at 37 Signals wrote a great post about the fragility of ideas, gut opinions and learning to think before reacting. The advertising business is all about conceiving, nurturing and selling ideas so it’s important that we learn how to react to other people’s ideas.
“Ideas are fragile. They often start powerless. They’re barely there, so easy to ignore or skip or miss. There are two things in this world that take no skill: 1. Spending other people’s money and 2. Dismissing an idea.”
Join the PR and Social Media Department!
We are searching for a Public Relations and Social Media Account Executive to provide support to national and regional accounts. The AE will be responsible for helping to manage day-to-day public relations activities and social media efforts, as well as collaborate with other departments to execute fully integrated communications campaigns.
Strong writing skills required — i.e. press releases, newsletter articles, press kit materials, bylined articles and blog posts. Experience executing social media programs for companies/organizations a must. Attention to detail and knowledge of AP style is required.
Must have previous experience in national media relations, crisis communications and corporate branding campaigns. Should be able to effectively multi-task, work in team environment, and communicate with clients, team members and vendors. Knowledge and experience with trade shows and event management is preferred. Candidate should be a creative thinker, independent worker and team player with strong organizational skills.
Qualifications: Bachelor’s degree, at least four years relevant PR/Social Media experience (post graduation)
Send resumes to: sstyons@merrellgroup.com
New Work – A Scantily Clad Ad
Most people know CORDURA® fabrics as the stuff that brings durability to backpacks, outdoor gear and luggage. But they also make a whole bunch of fabrics perfect for apparel. Fabrics that feel good on the body. So showing lots of skin seemed perfect for this campaign.
New Work – Big Time Waste Reduction
We just completed a set of wall clings for Georgia-Pacific Professional and Hartsfield-Jackson International Airport. Together, they’re doing their part to reduce the amount of waste created by the millions of travelers that go through Atlanta each year. So we did our part by making these cool clings. Look for them in the H-J washrooms next time you’re passing through.
Aquatic Life, LLC Names Howard, Merrell & Partners as Agency of Record
Howard, Merrell & Partners has been enlisted to develop and implement an integrated campaign that includes traditional and non-traditional media relations and advertising for Aquatic Life, LLC, a California-based provider of premium aquarium products. The two companies previously worked together when Howard, Merrell & Partners designed Aquatic Life’s award-winning Wherever You May Be Campaign, which took home a Silver ADDY from the American Advertising Federation (AAF) in the 2009 Triangle ADDY competition.
The PR and advertising teams are excited to continue working with Aquatic Life throughout the new year – read the full announcement here and make sure to check back for a sneak peek of the upcoming advertising campaign in 2012.
Key Takeaways from my Semester Internship with HM&P
As the fall semester quickly comes to a close, I find myself one step closer to my college graduation. I frequently reminisce on my experiences as an undergraduate public relations student at UNC-Chapel Hill during my daydreams, amazed by the fact that less than six months of coursework separates me from my diploma. However, I also remember the leaps and bounds I’ve taken to prepare myself for life outside the lecture hall. Integrating academics, extra-curricular activities, and internships within my undergraduate career, I feel more and more prepared for graduate life with each opportunity I encounter and embrace.
Worst Ad in America – 2011
According to the readers of Consumerist magazine, the worst ad of 2011 is Luvs Diapers’ “Poop, There It Is.” Can’t say I’m too surprised. There’s something about competitive pooping that’s a bit disturbing to me.
So, one might say that Luvs really sh*t the bed on this TV spot. Or did they? It might not be the most liked ad out there, but it’s drawing plenty of attention. The brand is getting a lot of publicity. Hey, it made its way on this blog, and I assure you, it’s been posted on plenty of other sites too. That raises the old question, is bad/annoying advertising effective? Will Luvs’ stinky commercial move diapers off the shelf? I guess we’ll have to wait and see.
The Rise of Javascript, part 1
For most of javascript’s history it was relegated to being a simple add-on to existing webpages. Most of the time, it was used to add minor interactivity or occasionally used as a hammer to iron out cross-browser quirks. In recent years javascript has gone from being an add-on to playing a leading role in web enhancements and web development. In doing so, it has sprouted in different directions and led to entire new technologies. More »
3 Easy Solutions to AutoCorrect Unstructured Writing
What’s the first thing you do when you begin writing? Take a second and analyze your writing process. It may seem efficient, but what is it lacking?
With the age of the mighty word processing software to underline every grammar faux pas, it’s easy to begin typing and hope thoughts translate accurately to the written word. No matter what you’re writing (press release, blog posts, ad copy, Facebook posts), the art of strategy in writing oftentimes gets lost. So, how do we autocorrect this situation? More »
When Is A Project “Good Enough?”
HM&P Creative Director, Billy Barnes, sits down with local photographer and creative blogger, Charles Gupton, to discuss his take on the creative process. Specifically knowing when it’s time to put the pencils down. Read the post here >
