With cold & flu season looming, Georgia-Pacific Professional challenged us to find a way to educate kids about the importance of good hand hygiene. So we made Mo the Master of Germ-Jitsu. Armed with website, class activities and a complete PR program, Mo got it done. The kicker? We gave out Icky Bands in the shape of germs to serve as a constant reminder to wash and dry hands. 65, 310 packs were requested in five days.